Ideas


Let's have a think

Our Ideas

The Archer Blog

We have some thoughts. Here’s where we share them. The Archer Blog is the home of our best thinking on the trends, challenges, and tech that constitute digital media’s cutting edge. Come for the hot takes. Stay for the cool wit.

Technology
Putting why before how

Technologists are naturally curious. It's not enough for us to know that something works; we want to understand how it works. What components make this thing tick? Why were certain decisions made over others? Is there a better way to approach this problem?

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Experience Design
Escape the Screen and Return to Paper

The very thing that makes designing for digital screens such an invigorating challenge – namely, the intense competition for attention – makes them difficult to work on.

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Media & Analytics
All That Glitters Isn't Gold

In a digital world where virtually everything is quantifiable, analysts, marketers, and business stakeholders alike turn to data to inform their opinions and tell their stories.

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Step Into the lab
Welcome to Archer Innovations

The Archer Innovation Lab is where we experiment today with the tech that will dominate the industry tomorrow.

Twitter Lamp
Let's Eat
Project MODA