Strategy & Research

Archer Services
Strategy & Research

In a crowded digital environment, we help our partners chart a course that amplifies what’s unique—and uniquely appealing—about their business, and underscores the contrast between their company and the competition. We get there through a deep understanding of both the organization, and its end user.

Business Strategy

Bolstered by full study of the competitive playing field, we help our clients devise near- and long-term strategic business objectives and shepherd the business toward them.

  • Competitive Analysis
  • Market & Industry Research
  • Long- and Short-Term Roadmapping
  • Positioning & Vision
  • Digital Product Innovation

User Research

Predicting user behavior is an art and a science. We pull from both disciplines to create a rich profile of our clients’ end users, and create products that are intuitive and imaginative.

  • User Interviews
  • Contextual Inquiries
  • User Journey Mapping
  • Heuristic Evaluations
  • Usability Testing